Selling Senior Living During a Pandemic & Beyond Webinar

KAHCF/KCAL presents Michael Marlow, sales and marketing expert for long-term care and assisted living, in a virtual workshop focused on selling long-term care and assisted living services during a pandemic. During this workshop, Michael Marlow will dive into the aspects of selling senior living services that easily adapt to the virtual world, review ways to achieve selling goals and objectives for those practices that do not convert into a virtual format easily. This workshop is designed for any individual on your team that has a role in sales and marketing. You will have the opportunity to ask questions and participate in discussion. This is a program you do NOT want to miss!

Sponsored by:

 

March 11th -Webinar times:  9:00am -12noon est

WORKSHOP HIGHLIGHTS

 • Selling strategies that have been PROVEN (for the past 10 months) to work in a virtual world

 • Ensure that as senior living professionals, we know the facts about COVID-19.

• What pandemics have we experienced prior to the current pandemic?

 • Understanding your customers’ concerns surrounding the current pandemic.

 • How do we turn this pandemic into our great opportunity in long term care?

TARGET AUDIENCE

Administrator, Executive Director, Admissions Team, Marketing Team, Sales Professionals, Public Relations and other interested staff

 

WORKSHOP PRESENTER: Michael Marlow has been involved in the senior living profession for over 28 years, beginning his career at Hillhaven, and has served in various sales training and senior sales management roles with Vencor, Atria, and Brookdale. These roles have ranged from Regional Sales and Marketing Manager to the National Vice President of Sales at Atria. Mike is currently serving as the Marketing and Sales Training Manager at Life Care Services in Des Moines, Iowa but lives in Louisville, KY. Mike is also a nationally published author and a frequent lecturer at many conferences.

Mike is the author of an ALFA Best of the Best award winning sales training program. Mike is a proud graduate of the University of Kentucky and Oklahoma State University. He is even more proud of his two children: Bradley, a Physical Therapy Assistant at Beacon Orthopedics in Erlanger, Kentucky, and Jill, is an Occupational Therapist.

Registration fee:

Members: $55 per person

Nonmember: $110 per person

Sponsored by: 

Continuing Education

The Kentucky Association of Health Care Facilities is an approved provider of continuing education by the Kentucky Board of Nursing, #5-0002.  To receive the 3 contact hours, you must complete the entire program. Certificates may be printed once the program evaluation is submitted. Disclaimer Statement: The Kentucky Board of Nursing approval of an individual continuing education provider does not constitute endorsement of program content.

Cancellation Policy

Cancellations must be made in writing and emailed to [email protected]  Cancellations by phone will not be accepted. Cancellations received no later than March 4 will receive a full refund. Cancellations received between March 4 to March 10 will receive a refund of 1/2. Registrants who do not attend or who do not complete the full seminar will not receive a refund unless prior written notice is given to the KAHCF office. 

When
3/11/2021 9:00 AM - 12:00 PM
Eastern Standard Time
Where
Webinar
Online registration not available.